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One - day workshop

Dean Spencer, the Owner of GMA Agency, will deliver an interactive workshop helping businesses to understand their market, and how to create new and unique competitive advantages. Learn how to position your proposition for an effective sales and marketing strategy.

  • Understand your business and revenue streams.
  • What is your market size?
  • Use SWOT analyses to understand your strengths, weaknesses, opportunities and threats, as well as those of your main competitors.
  • Understand your business environment and its competition, buyer and supplier power, and the threats of new entry and substitution with Porters Five Forces.
  • Create competitive advantages and USP's.
  • Use the Balanced Scorecard to link all of your departments and employees to the same marketing and sales goals.
  • Deploy your marketing messages within your organisation.

Grow your marketing and sales strategy with this full-day workshop, with practical exercises for your business and advice on your business model from Dean.

Our next workshop will take place on Wednesday 25 th July, 2018 10am to 4.30pm, with a break for lunch at GMA, Sadler Bridge Studios, Bold Lane, Derby, DE1 3NT.

Dean Spencer is an experienced business owner with over 20 years of experience in marketing. With an MBA in Business Management, Dean is well-versed in delivering sales and marketing strategies for a wide range of global clients. He has advised Lord Sugar in The Apprentice 2015 final, writes marketing articles for business magazines, and develops marketing strategies for a vast range of different clients.

UNDERSTANDING REVENUE STREAMS

How to focus on your revenue streams.

UNDERSTANDING MARKET SIZE

Defining purchasing areas when marketing and selling in a B2B environment

SWOT ANALYSIS

Pitch your messages and marketing to the right ears with a well-defined SWOT analysis.

PORTERS 5 FORCES

Learn your threats from substitution.

CREATING COMPETITIVE ADVANTAGES AND USP'S

Learn the difference between "unique" and "USP", plus how to create new USP's and competitive advantages.

HOW TO DEPLOY THESE MARKETING
MESSAGES WITHIN YOUR ORGANISATION

Target the correct marketing delivery for your audience.

"The course was very beneficial, and the speaker gave advice on a global scale."

"I'd recommend this workshop to all businesses - it was an energetic event which will be hugely useful in my future business life."

"This workshop will certainly help our sales and marketing strategy be very powerful in the future."

"Amazing workshop - I learned so much, despite being a business owner of 20 years!"